1 CEU Cat 3
Cremation Training: The Art of Cremation Phone Inquiries
Presented by Mary Russel and John Schuchart from Aurora Caskets.
Most funeral homes receive cremation phone inquiries weekly, if not daily. This workshop provides practical tips and a framework to ensure that every funeral professional can communicate the value of the services you offer.
You will learn:
• To view the call as an opportunity and yourself as the specialist
• Tips for making a proper introduction
• How to engage the caller through discovery questions
• Words that add value
• How to exceed the caller’s expectations
• Methods for taking one nextstep in building a client relationship
• Proper business phone etiquette
• To lock down techniques through skills practice.