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The Wisconsin Funeral Directors Association is managed by the Board of Directors and Impact Association Management Company. 

Impact Association Management Company specializes in managing small to medium sized associations. We believe that these groups deserve the same level of management and administrative support as large national organizations.

You can reach anyone on the team by contacting office@wfda.info or calling (608) 256-1757

Caroline Bowers, Executive Director

Caroline manages the daily operations of the association including communications, continuing education, advocacy efforts and website management.

Caroline has a Bachelor of Arts degree in Political Science from the University of Tennessee, Knoxville. She has spent over a decade working in nonprofit management. Her strengths fall within membership communications, fundraising, event planning, member management, and financial management, as well as strengthening marketing and communications for the organizations.

JoEllen Graber, Event Coordinator

JoEllen coordinates the WFDA Annual Convention, Fall Conference and Fall Forums. 

JoEllen has a Bachelor of Arts degree in Public Relations from the University of Wisconsin, Whitewater. She brings over 15 years of experience in event planning, communications and marketing. She is the current Board President of Meeting Planners International (MPI) Wisconsin chapter.

Heather Kramer, Financial Director

Heather handles the association's financials, district dues, insurance policies, and budget.

Heather has over 14 years of experience in the bookkeeping and executive administration fields. Many of these years were spent supporting Boards of Directors for non-profits, CEO's, and Program Specialists and throughout Wisconsin.




(608) 256-1757 | FAX: (608) 646-7631


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