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The Wisconsin Funeral Directors Association is managed by the Board of Directors and Impact Association Management Company. 

Impact Association Management Company specializes in managing small to medium sized associations. We believe that these groups deserve the same level of management and administrative support as large national organizations.

You can reach anyone on the team by contacting or calling (608) 256-1757

Caroline Bowers, Executive Director

Caroline manages the daily operations of the association including board relations, communications, continuing education, advocacy efforts and website design and management.

Caroline has a Bachelor of Arts degree in Political Science from the University of Tennessee, Knoxville. She has spent over a 15 years working in nonprofit management. Her strengths fall within fundraising, event planning, strategic planning, and marketing and communications.

Sarah Krahn, Meeting Planner

Sarah handles planning of WFDA's large scale events including the Annual Convention, the Fall Conference, and Professional Women's Conference. 

She has worked in various industries in both for-profit and association environments, most recently technical theater, technology, and chiropractic care.

Becky Koch, Event Coordinator

Becky supports WFDA's event planning needs. She helps with venue selection, speaker engagement, and more.

Becky  earned her Associates Degree for Meeting and Event Management and has since put her education to use by working in meeting planning for associations, non-profit organizations, and hotels.

Heather Kramer, Financial Specialist

Heather handles the association's financials, district dues, insurance policies, and budget.

Heather is a QuickBooks Pro Advisor and has over 14 years of experience in the bookkeeping and executive administration fields. Many of these years were spent supporting Boards of Directors for non-profits, CEO's, and Program Specialists and throughout Wisconsin.


1502 W Broadway, Suite 102

Madison, WI 53713

(608) 256-1757 | FAX: (608) 646-7631

© 2022 Wisconsin Funeral Directors Association.

All Rights Reserved.

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