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The Wisconsin Funeral Directors Association is managed by the Board of Directors and Impact Association Management Company. 

Impact Association Management Company specializes in managing small to medium sized associations. We believe that these groups deserve the same level of management and administrative support as large national organizations.

You can reach anyone on the team by contacting office@wfda.info or calling (608) 256-1757

Caroline Bowers, Executive Director

Caroline manages the daily operations of the association including communications, events, continuing education, advocacy efforts and website management.

Caroline has a Bachelor of Arts degree in Political Science from the University of Tennessee, Knoxville. She has spent over a decade working in nonprofit management. Her strengths fall within fundraising, event planning, strategic planning, and  marketing and communications.

Heather Kramer, Financial Director

Heather handles the association's financials, district dues, insurance policies, and budget.

Heather has over 14 years of experience in the bookkeeping and executive administration fields. Many of these years were spent supporting Boards of Directors for non-profits, CEO's, and Program Specialists and throughout Wisconsin.

Victoria Donahue, Senior Meeting Planner

Victoria handles planning of WFDA's large scale events including the annual convention and the fall conference. 

Victoria brings over 18 years of experience in event planning and management, ranging from committee meetings to events for up to 1,500 attendees. 

April Mehring, Member Services

April helps manage member renewals and phone calls to the Association. 

April brings years of experience in client-focused support, marketing, and project management to the Impact team. She graduated from Carthage College in 2015 where she received her Bachelor's degree in English. True to her education, April is a passionate communicator and has created content for a wide variety of audiences.


1502 W Broadway, Suite 102

Madison, WI 53713

(608) 256-1757 | FAX: (608) 646-7631


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All Rights Reserved.

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