Tentative Block Schedule

You can expect to earn 12+ CEUs with sessions covering each of the four funeral director continuing education categories + OCI credits. (Note: Schedule is subject to change)

Tuesday 4/28

• Evening welcoming activity for those arriving a day early (optional)

Wednesday 4/29

• 9:30am - Conference registration
• 10:00am - Morning sessions begin
• Lunch
• Afternoon sessions
• Social hour followed by dinner & roundtable discussion

Thursday 4/30

• 8:00am - Breakfast/Conference registration
• Visiting with Vendors
• Morning sessions
• Lunch
• Afternoon sessions, wrap up by 2:00pm

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Hotel Room Block:

Registrants of the WFDA Professional Women's Conference will get a special room block rate of $109 at the Stone Harbor Resort in Sturgeon Bay. View website here.

To book your room, call the front desk at 920-746-0700 and tell them you are with the WFDA Professional Women's Conference to get the discounted rate.

Now Introducing:

The Woman of the Year Award

The Professional Women’s Conference is thrilled to announce the first-ever Woman of the Year Award!

Purpose:
The Professional Women’s Conference Woman of the Year Award honors an outstanding woman in funeral service who embodies leadership, innovation, and empowerment. This award celebrates a professional whose vision and compassion elevate the funeral service profession, inspire others, and create lasting positive change in her community and the industry.

Eligibility:

Nominees must:

• Identify as a woman currently working in or retired from the funeral service profession,  (including funeral directors, embalmers, educators, suppliers, or industry leaders).

• Be a current member of WFDA, or if retired, have been a WFDA member while practicing. 

Award Criteria:

Nominees should exemplify excellence in several of the following areas:

• Demonstrates a strong commitment to professional excellence, ethical practice, leadership, and community impact.

• Advocates for the advancement, inclusion, growth, and empowerment of women in funeral service.

• Actively mentors, supports, or uplifts other women professionals.

• Provides exceptional care to families and communities with empathy and integrity.

• Leaves a legacy in our industry that inspires others to rise, lead, and serve.

Nomination Process:

Nominations may be submitted by colleagues, peers, or professional organizations. Each nomination should include:

• A completed nomination form.

• A brief statement (500–750 words) describing how the nominee meets the award criteria. Special consideration will be given to submissions including specific examples of excellence (such as stories, newspaper articles, anecdotes, etc.) 

A selection panel appointed by the Professional Women’s Conference will review all nominations and announce the award recipient at the 5th Annual Professional Women's Conference in Sturgeon Bay. Anybody may nominate a woman they believe is deserving. Nominations are due by Monday, March 2, 2026.

 Submit a Nomination 

2026 Sponsorship Opportunities

The Professional Women's Conference thrives off the support of our friends, partners, and sponsors. Each year we grow our conference to unprecedented heights through your generosity, and in return we continue to find new ways to include our supporters in our event!

Vendor Showcase: The PWC will host its Exhibitor Showcase this year on April 30, 2026. Meet with our highly engaged funeral directors and business owners to network and form professional partnerships. 

Sponsorships: Not attending our conference but still want to support? We have many giving opportunities available. Any amount helps!

Raffle Donations: Interested in donating a raffle item or gift basket? Fill out our raffle donation form.

Advertising: All exhibitors, sponsors, and donors will be recognized in web/printed materials and throughout our in-person event.

  Sponsor Today!  

Questions about partnership? Email office@wfda.info or call (608) 256-1757. We can't wait to see you there!

Thank you to our 2025 Sponsors and Supporters!